01942cam a2200265 4500 165901448 TxAuBib 20120822120000.0 120723s2012||||||||||||||||||||||||eng|u 9781400069286 1400069289 (OCoLC)731918383 TxAuBib Duhigg, Charles. The Power Of Habit : Why We Do What We Do in Life and Business / By Charles Duhigg. 2012 Hardcover Edition. New York, New York : Random House, Inc, 2012. 370. A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Proctor & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, which is on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. They succeeded by transforming habits. 20120822. Habit. Habit - Social Aspects. Change (Psychology.) TXBAY